Intershop offers with its new shop software optimal possibilities for traders of the German enterprise software vendors Intershop, headquartered in Jena, for shop systems (E-Commerce) presented its new and hopefully revolutionary shopping cart software a few days ago: Intershop 7. Thus, the previous product line Enfinity is also used by the product name,”finally superseded. Already for some years worked intensely on a completely new version. The new version of the online shop can settle quickly and seamlessly all imaginable points of contact with different customer groups. Equipped with a promotional engine”, detailed A/B testing extremely powerful sales opportunities should exist according to the manufacturer options and intelligent search functionality (advanced search and faceted navigation). A corresponding online demo will appear in the next few days, including redesign of the current demo-store Prime tech”, which was since Enfinity always. Another highlight is 7 maybe at Intershop “yet the function multi touch point” to name a few.

It is at the same time to control possible different communication channels so that you can create a variety of purchase options as a trader. Is interesting, that not only the well-known channels such as social media or mobile commerce are meant, but the possibility to be able to integrate call center functions or a store locator. Experts are also editors and marketing at your expense. With the design view”switch operators between editorial system (BackEnd) and shop interface (FrontEnd). This radically simplifies the previous Contentpflege. Enfinity text editing part was somewhat expensive and demanded deeper knowledge.

Now can see editors offers and content through the eyes of the customers. Changes are also implemented in real-time. With the help of the nine page editor of that is reminiscent of the PlugIn Firebug from the Firefox browser, can all content freely edited and positioned, everything without HTML or CSS knowledge. Also is an extensive Library of animation elements made available, which can be individually configured. Fundamentally this was revised by Intershop catalog and product data management. Shop operators can now fairly straightforward set up catalogs for different target groups and channels, as well as administer. This product data to partners and affiliates can be exchanged and used as a lithograph for flyer or print catalogues, for example, without having to have special knowledge. This was also the various workflow steps in the back adjusted. Generally, the migration on the new Intershop Enfinity (version 6.0 to 6.4) product is advisable, but appropriate adjustments must be performed for this. Just functions that were subsequently implemented, can not be acquired without knowledge. Of companies should be but not deterred, because the new diversity (especially in the marketing and sales area) is so extensive and optimized, that it this is a future-oriented and strategic Orientation is.