The New Intershop 7 Is Out

Intershop offers with its new shop software optimal possibilities for traders of the German enterprise software vendors Intershop, headquartered in Jena, for shop systems (E-Commerce) presented its new and hopefully revolutionary shopping cart software a few days ago: Intershop 7. Thus, the previous product line Enfinity is also used by the product name,”finally superseded. Already for some years worked intensely on a completely new version. The new version of the online shop can settle quickly and seamlessly all imaginable points of contact with different customer groups. Equipped with a promotional engine”, detailed A/B testing extremely powerful sales opportunities should exist according to the manufacturer options and intelligent search functionality (advanced search and faceted navigation). A corresponding online demo will appear in the next few days, including redesign of the current demo-store Prime tech”, which was since Enfinity always. Another highlight is 7 maybe at Intershop “yet the function multi touch point” to name a few.

It is at the same time to control possible different communication channels so that you can create a variety of purchase options as a trader. Is interesting, that not only the well-known channels such as social media or mobile commerce are meant, but the possibility to be able to integrate call center functions or a store locator. Experts are also editors and marketing at your expense. With the design view”switch operators between editorial system (BackEnd) and shop interface (FrontEnd). This radically simplifies the previous Contentpflege. Enfinity text editing part was somewhat expensive and demanded deeper knowledge.

Now can see editors offers and content through the eyes of the customers. Changes are also implemented in real-time. With the help of the nine page editor of that is reminiscent of the PlugIn Firebug from the Firefox browser, can all content freely edited and positioned, everything without HTML or CSS knowledge. Also is an extensive Library of animation elements made available, which can be individually configured. Fundamentally this was revised by Intershop catalog and product data management. Shop operators can now fairly straightforward set up catalogs for different target groups and channels, as well as administer. This product data to partners and affiliates can be exchanged and used as a lithograph for flyer or print catalogues, for example, without having to have special knowledge. This was also the various workflow steps in the back adjusted. Generally, the migration on the new Intershop Enfinity (version 6.0 to 6.4) product is advisable, but appropriate adjustments must be performed for this. Just functions that were subsequently implemented, can not be acquired without knowledge. Of companies should be but not deterred, because the new diversity (especially in the marketing and sales area) is so extensive and optimized, that it this is a future-oriented and strategic Orientation is.

Conversion Optimization For Landing Pages And Online Deals

Web site testing – the art of the experiment front Hui, behind Pooh – many online and shopping portals have immense effort to optimize their AdWords campaigns and online tools. At the same time unjustly neglected underlying Web pages and landing pages. Customers willing to purchase must laboriously fight towards the purchase of trails or find itself in confusing landing pages. User guide or even user experience no trace. Disappointed visitors who leave the frustrated are the rule.

How can interested parties but specifically to customers do? What is the button of customers prefer? Which form generates more registrations? Instead of falling into endless policy discussions, helps only trial and error rather than discuss. Twelve experts illustrate the art of the experiments in this book and show how Web pages and landing pages on heart and kidney are tested and optimized. More leads, more sales, more profit? Then only website testing and optimierung will help. With which procedures are online deals on heart and kidneys can test, in order to get the last out of the traffic information the reader on more than 340 pages. For online professionals, this book is an indispensable machete, which thins the jungle of Optimierunsverfahren and possibilities.

The authors show how clicks and conversion rates of landing pages, order processes, and Anmeldeformulalen be specifically optimized and what test methods are the best. First, all common test approaches in a book are presented together and put to the test. Practical introductions and detailed case studies of successful company like Neckermann, Autoscout24 to the German post office illustrate how professional website optimization. In this book, the reader will find answers to the following questions: when help user experience, rapid prototyping and eye-tracking? When remote tests support the optimization process? How to A/B testing, mouse tracking, and maps used? How multivariate testing with Google Website Optimizer and other Testsystemem? Frank Reese Site testing conversion optimization for landing pages and online offers 1st Edition BusinessVillage 2009 340 pages, ill. Illustrations ISBN 978-3938358-58-0 39.80 eb 806_Website Testing.HTML editors and authors editor and author of several chapters is Frank Reese, consultant in the field of traffic analysis and website optimization. He is one of the pioneers in this area. The author of numerous technical papers and speaker is author of the first German-language book on WebAnalytics and editor of the purchasing guide for Web analytics systems, has established itself as a standard. More authors of the work are recognized usability and E-commerce experts Daniel R. Schmeisser, Dirk Schulze, Martin crop, Andreas Selter, Tim Bosenick, Sebastian Wetterauer, Carsten Rehmann, Birger Friedrichs, Michael Jonas, Tobias Kauer and Oliver Rengelshausen. About BusinessVillage BusinessVillage, books make the fun. Concise and practice-oriented the reader without much effort can familiarize yourself quickly in new areas. Marketing & sales of Public Relations & corporate communications find employees, managers, and Freelancer updates know-how of renowned experts to the subject range success & career.