Advertising portal ‘Active optometrists’ presents itself to the 2nd birthday in fresh green. Stuttgart. After two successful years of first marketing-Verbund has active optometrists”revised its advertising offerings and presented on his new website. It has been started only with brochures for traditional opticians. Today, every marketing campaign can be implemented with the experienced advertising professionals from commercial marketing. The philosophy of the active optometrists is that every optician can actively bring his ideas in advertising. So, it incurred over 70 pages of the brochure which can be used by the community for the individual brochure advertising.

The concept is for the more than 100 optometrists, who are already there: as much as possible, combined with the ideas and wishes of many opticians individuality results in a strong sales promotion. Many brochure participants tell us of the increased FootFall in their stores and could claim still in their city.”Managing Director Mike Schumacher the reactions of his customers included together. A customer survey of the opticians of the Marketing Association was based on the optimization. The jointly developed result can be seen: the brochure advertising was revised in terms of content and visually and appears now in a fresh green. In addition, the site was adapted of the new design.

The idea of active in the advertising design involving the optician, has excited many opticians in Germany and Austria. With our many change options in the brochures, we have redefined advertising for opticians. Any optician can now online access pre-designed advertising, but through customization, such as text changes, adapt to its local needs. The recognition effect due to the pressure in its corporate colors is guaranteed. “, says Mike Schumacher. Whether our optometrists want to promote high-quality or cheap they decide solely through their own pricing and the page combinations of over 70 alternatives.” Mike Schumacher

Successfully through promotional, advertising and giveaways if you want to perform a special advertising campaign with your company, then you should plan as intensely that, for a whole series of problems can occur when an advertising campaign you must recognize as early as possible, so that you can eliminate them also as early as possible because they would otherwise take a negative impact on the advertising itself. Therefore, it is also important that it opts for good advertising, so that the campaign can achieve optimal success. For example you can use promotional gifts be given the potential customers to convince them. This idea works very well, and gifts such as the Easter cards can deliver often really impressive results that convince the potential customers and clients really effectively and quickly by the products and brand of your company. Moreover, the point that you must ensure that the advertiser presents but always ensure, that they optimally address the potential customers and clients. Usually this one votes the advertising material on the interests and needs of the potential customers because customers certainly will look forward, if the advertiser presents them, and if they determine that your company goes to customers very carefully done.

For this reason, the Easter cards are a very popular Advocative gift, because they perfectly can be used in time to Easter to convince as many people. It is generally a very nice gesture, if one thinks of other people at a Festival, and it gives a map usually only the most important people. Therefore the potential customers and clients, as well as the important business partner of your company will be particularly happy if they get such a gift during the Easter period, because it shows them that they are particularly important for your company and that you like doing business with them. But there are other arguments that speak for the Easter cards. For example, it is generally with the release of new products and brands very important that a good advertising campaign planning, to help the new products on the market to anchor themselves.

The reason is, that all new products will only ever have the problem, that they themselves can not sell, because they are always once unknown by nature. All products share this problem, no matter the idea or the gap in the market behind this product may be as awesome. Therefore, it is also a particularly great idea to plan a successful advertising, with a successful giveaway with the Easter cards because the market is at present under high pressure, which last but not least due to the global financial crisis. Therefore, your competitors will do their best to secure its own market share, and to deny you the success. You should not do necessarily a good advertising campaign with this money, because it is the easiest way to help new products and brands with its launch in the market. Therefore, you should try to incorporate these funds into your marketing campaign. The effect will be definitely overwhelming and a long time have a very positive impact on your company. Oliver Smith

Attractive pool of French-speaking Switzerland thanks to new exclusive deal with TF1 and Le Figaro Stailamedia exclusively marketed TF1’s Web pages now and the French media publishing Figaro medias in the Switzerland. Also advertising on Le Monde can be booked directly at the largest independent online marketers of Switzerland. Thanks to these three quality portals, which enjoy great popularity in Western Switzerland, has an attractive offer Romandie pool Stailamedia new and thus ensures more competitive. Due to the high density of video of the French title, Stailamedia can expand the range of Swiss ultimate video network at the same time. The cooperation with TF1, Le Monde and Le Figaro starts with immediate effect. Stailamedia has an attractive Romandie pool on offer by the newly completed exclusive deals and increases the reach of their Swiss video networks at the same time. The new French pool reached in the Western Switzerland every month over 600 000 unique users at 8’500 ‘ 000 page impressions.

With this crucial extension of the portfolio is Stailamedia to the large need Placement possibilities into a French-speaking environment. With the French-speaking top titles we enable our customers nationwide to reach their target audience in the Western Switzerland”, says Michael Baum, Managing Director of Stailamedia. The establishment of commercials on the Internet is progressing in Europe, with great strides. In the Switzerland Stailamedia has the edge in this new development. Thanks to the just-completed deal we purposefully expand our Swiss video network on the French-speaking Switzerland and thus suddenly increase the range”, stressed tree. Three quality portals with impressive ranges TF1 is the largest private broadcaster in France and by the first channel of Television Suisse Romande the most watched sender in the Romandie. This is reflected also in the reach of tf1.fr. Currently the website in France listed 14 million unique users a month.

Le Figaro is one of France’s two leading daily newspapers. The associated news portal is one of the strongest range in neighboring lefigaro.fr and accordingly also has a large and loyal readership in the West of Switzerland. Le Figaro online reported unique users prior attendance record in France with more than 8 million. The portfolio of the French Figaro medias include evene.fr the lifestyle portal madame.lefigaro.fr and the cultural portal. No less impressive are the numbers by Le Monde. With more than 40 million visits a month, the Web site lemonde.fr is the largest French-language news site. Stailamedia Stailamedia is the largest independent online marketers of Switzerland. Stailamedia marketed exclusively attractive Web pages how the local.ch or ebay, as well as the Swiss video network. The company has a combined reach in all central areas of modern Internet use. Staila is called Star Rhaeto-romanic: Stailamedia is the lodestar, which Publisher connects to the target group of advertisers on the Internet. With the Swiss video network, the marketer has an exclusive Swiss innovation in the media offer. The advertising industry will be the efficient and enables high-performance processing of moving image campaigns. Stailamedia was founded by three Internet entrepreneurs Raphael Oppenheim, Remo Prince and Dr. Martin Widmer, who have already made the digital agency Serranetga to an established player in the market.